Amanda has been part of the Equinox team since early 2014 when the new Database Services department was established.
She has more than 30 years’ experience in the marketing sector working on database management accounts for clients such as the Ministry of Shipping, Cadw, Jazz UK, NHS, Bradford Exchange and Visit Wales.
Amanda has vast knowledge of managing databases for clients, including running membership schemes, segmenting databases for marketing campaigns and development and management handling.
She was recently involved in setting up a new working venture with Bradford Exchange and ran a team of 15. Amanda is experienced in data security issues and working with subcontractors to manage multiple data sources.
She has worked with Visit Wales and Cadw for more than 20 years and helped set up the new contact centre which was responsible for all telephone and internet enquiries for Visit Wales.
Amanda has recently taken up bell ringing in her local church, enjoys flower arranging and loves travelling to Hong Kong as often as possible to visit her daughter and son-in-law.